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Linkedin image ad specs :
Here is a complete guide to LinkedIn image ad specifications:
- Image size: Minimum size of 400 pixels wide by 400 pixels high. Maximum size of 1200 pixels wide by 627 pixels high.
- File type: JPEG, GIF, or PNG.
- File size: Less than 5 MB.
- Aspect ratio: 1:1 (square) or 1.91:1 (horizontal).
- Text overlay: Up to 20% of the image. This includes logos, watermarks, and text. The text should be easily readable and not too small.
- Headline: Up to 70 characters. The headline should be concise and attention-grabbing.
- Description: Up to 100 characters. The description should be informative and persuasive.
- Call-to-action (CTA) button: Choose from “Apply Now,” “Contact Us,” “Download,” “Learn More,” “Register,” or “Visit Website.” The CTA should be relevant to your ad’s goal.
- Destination URL: The landing page that users will be directed to after clicking on the ad. This page should be relevant to the ad’s message and provide a good user experience.
- Recommended image resolution: LinkedIn recommends using an image resolution of 1080 x 1080 pixels for square images and 1200 x 627 pixels for horizontal images.
- Mobile optimization: Keep in mind that many users access LinkedIn on mobile devices, so make sure your images and text are easily readable on small screens.
It’s important to follow these specifications to ensure that your ad looks good and performs well on LinkedIn. Additionally, keep in mind that LinkedIn may update their ad specifications from time to time, so it’s always a good idea to check for any changes or updates.
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